Trends for small businesses to watch through the rest of 2022

Trends for small businesses to watch through the rest of 2022

In an increasingly hyperconnected world, market trends and customer preferences often change quickly, sometimes in a matter of days or weeks. Whether set up in a Dubai Free Zone or on the Mainland, businesses need to be agile to gain an edge over competition.


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We have compiled a number of predictions that small businesses can take advantage of over the coming months.

Tapping External Talent & Resources

To stay flexible and competitive, small businesses often rely on external talent, companies, and facilities to augment their in-house operations. This is a trend that is likely to continue in the future into the future. This presents an immense opportunity for startups to fill gaps in specialized talents for tasks such as IT, digital marketing, accounting and others.

Producing Short-Form Video Content

Videos that range anywhere between 20 seconds and 2 minutes have been dominating the industry from such channels as TikTok, Instagram Reels and others. An estimated 1.6 billion people will use short-form videos to communicate. If you are a video content producer, it would be worthwhile to add short-form video production to your portfolio of services.

Supporting Better Work-Life Balance

The last two years have introduced new dynamics to the office culture, where “work from home” schemes gave professionals a realization that it is possible to be with family and be productive. There is a wide spectrum of opportunities that businesses could take advantage of, ranging from remote working platforms, webinar production services on one end, to lifestyle coaching on the other.

The good news is that IFZA offers a spectrum of related  IFZA business activities for that allow you to turn these trends into opportunities.

Strategically located in Dubai, IFZA is a world-class Free Zone community that provides easy, reliable and fast company formation services through its network of Professional Partners. International entrepreneurs will find themselves firmly established within an ecosystem that understands business needs and provides solutions – from Free Zone business licenses, shared office space, medical insurance coverage to banking support, through people who know their language.

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