How Can AI Optimize Your Marketing Efforts?

We asked ChatGPT to write a sales post for a consulting business, and guess what? In just 4 seconds, it delivered an attention-grabbing gem:

Ready to take your business to the next level? Look no further than [Your Management Consulting Company Name]. Our team of seasoned experts is here to guide you toward success. From strategic planning to organizational optimization, we offer tailor-made solutions to drive growth and maximize efficiency. Let’s unlock your business’s true potential together! #ManagementConsulting #BusinessGrowth #UnlockSuccess”

In a survey by IBM, 35% of respondents said generative AI is one of the most popular emerging technologies that will bring greater changes to business processes, including marketing, in the next few years.

While these new technologies may feel ground-breaking and novel, the truth is that most of us already interact with AI applications on a daily basis through virtual assistants such as Siri and Alexa, search engines, and even recommendations based on our activities.

So, What Is AI And How Can It Optimize Your Marketing Efforts?

Artificial Intelligence is a technology that enables machines to solve problems in the same way we do as humans. For many years, computer programs were coded manually to give a specific output from a specific set of inputs. By using AI, computers can sift through data to recognize patterns and make predictions, without being precisely programmed to do so.

Simply put, AI is a powerful tool that would help you gather insights into your customers and produce better content.

Using AI for Research and Brainstorming

Research and brainstorming are vital components for the success of any business. However, there may be times when you feel stuck or need fresh ideas. That’s where the power of Artificial Intelligence (AI) comes in. AI-driven tools can provide valuable assistance, helping you overcome creative blocks and uncover new insights. Here are some remarkable AI-powered tools that can enhance your research and brainstorming processes, providing a valuable resource when needed.

1. FactGPT: Generate user-sourced content with citations
2. SemanticScholar: Find free scientific literature
3. Avoma 3.0: Human-like meeting notes generated 100% by AI
4. Sourcely: Find reliable sources for your content

 

Using AI for Content Creation

Generative AI is great for helping to get your creative juices flowing. So, if you’re stuck with writer’s block, or if thinking of a catchy business name isn’t your strong suit, consider using AI to kick-start the process. Here are 3 of the best AI content creation tools that can help you with various content formats.

01 Jasper

Best known for generating AI content for blogs

Top Features

• Boss Mode: Generates long content like blog posts, emails, reports, and stories
• Jasper Chat: Interactive AI chatbot to quickly generate content.
• AI Art: Generates art for thumbnails, illustrations, ads, etc.

Limitations

• Does not have any native tools for SEO, plagiarism checks, or other content optimization features.

02 Copy.ai

Best known for Freestyle AI writing

Top Features

• Data collection: Real-time data collection with Chat by Copy.ai
• Content editor: In-line doc editor to edit and polish AI content.
• Prompts: Pre-built prompts to get quality outputs
• Summary: YouTube video summarization into bullet points

Limitations

• No plagiarism checker on the platform
• The free version only offers limited capabilities.

03 Surfer SEO

Best known for SEO Writing

Features

• Content planning – keyword research and analyze the Search Engine Results Pages of Google to plan your content effectively and efficiently.
• Brief – helps you create an AI outline with unique headings and paragraphs.
• Content editor – get content suggestions and guidelines for writing.
• Audit – check your existing pages for missing keywords and compare them to your competitors.

Limitations

• Domain Planner only supports the top 100 pages.

AI For Designing

Did you know, that in 2022  almost 18% of surveyed marketers revealed that they spend an average of over 20 hours per week creating visual content. AI graphic design tools can ease up the workload by automatically refining your work and generating design ideas.

One popular choice is Designs.ai. This online-based design software makes design accessible to all. It helps you create a marketing portfolio in less than two minutes, even if you don’t have a design background. Moreover, its smart editor and wizard tool save you time brainstorming design ideas for your marketing content.

Features

• Assistive tools
• Brand identity package
• Color matcher
• Font pairer
• Scalable Vector Graphics
• Team collaboration
• Unlimited downloads

Another popular option is Auto Draw. Simply make a doodle on AutoDraw. Its suggestion tool will then attempt to guess what you’re drawing. Then it will offer drawing suggestions created by different artists and designers to make your artwork look better. You can download your work as a PNG file and share it on social media from any device. Some of the designs are also available for you to download.

Features

• AI-based suggestion tool
• Basic drawing tools, including freehand drawing, color picker, shapes, fill, text, resize, zoom, and rotate tools
• Keyboard shortcuts
• Download and share options

Generating Videos Using AI Tools

Consuming video is easy. Producing good video is not. Putting together a script, getting all the footage, and editing everything to perfection—or as close as possible—can eat up enormous chunks of your time.

Here are some of the top choices for creating videos.

Descript	Editing video by editing the script
Runway	Experimenting with generative AI
Synthesia	Using digital avatars
Fliki	Social media videos
InVideo	Turning a script into video
Roski.ai	Localise and translate video content
Vizard.ai	Create customer testimonials
Unsecrren.com	Remove the background from any of our videos

Marketing Management and Automation

AI enables the automation of routine marketing tasks, such as email marketing, social media scheduling, and campaign tracking. It streamlines workflows, improves efficiency, and allows marketers to focus on strategy and creativity.

Here are a handful of tasks that AI can help with:

• Brainstorm captions for image-based posts
• Write simple video scripts.
• List creative content ideas
• Create editorial calendars based on holidays.
• Generate conversation starters for a social media audience.
• Craft ad copy to grab people’s attention.

AI is also helpful with identifying key moments and relevant events for a target audience. Events would include local celebrations such as festivals. This gives you an opportunity to create content that connects with your audience on a deeper and more personal level.

Predictive Analytics

AI can leverage predictive modelling techniques to forecast customer behavior, such as likelihood to churn, purchase propensity, or response to marketing campaigns. This helps marketers make data-driven decisions and allocate resources effectively. AI-assisted tools also help craft pitches and increase the chances of earning media coverage. Grammarly (Premium), Cision and Meltwater are top tools of choice. Propel has launched “PitchPrefer,” a feature that analyzes pitching preferences with the help of AI.

Customer Management

Another area where AI can be a powerful tool for small business owners is to enhance customer communication. According to Global Chatbot adoption statistics, 800 million people in more than 190 countries will be using chatbots to accomplish various tasks by the end of 2023. With AI, business owners can quickly create personalized responses, such as thank-you emails to customers after they make a purchase or sign-up for a service, creating a sense of appreciation and helping to foster customer loyalty.  Here’s an example:

Chat GPT can also streamline the writing process for creating follow-up messages, such as reminders for upcoming appointments or subscription renewals, making it easier to maintain a strong connection with clients.

Another task that you can use AI tools like Chat GPT is responding to customer inquiries and complaints by analyzing the content of messages and generating customizable responses that address the specific issue at hand.

Will AI take over marketing jobs?

Microsoft’s annual Work Trend Index, released in May 2023, shows while 49% of people are worried AI will replace their jobs, far more – 70% – would delegate as much work as possible to AI to lessen their workloads.

There is no question that AI is revolutionizing the marketing domain. However, it contains limitations that highlight the need for human intervention.

Machine-generated content still lacks the emotional intelligence that comes with human creativity. This could lead to a blurring of your brand personality and, consequently, impact your customer loyalty, engagement, and brand perception.

Like most tools, the output of AI is only as good as it receives from you. It may be able to create targeted content quickly, but it cannot verify if the information is useful, substantial, or even offensive.

To get started, first, define your objectives, and determine what areas of your marketing strategy can benefit from AI.

Next, make sure to use quality data inputs as AI depends on it to generate significant insights and accurate predictions.

Finally, start with small and manageable marketing projects and redo things as you gain experience in using AI in your specific situation.

The key to success is to start small, redo, and continuously improve.